How she built it: Gabriella Hill
We had a chat with Gabriella Hill – the business woman behind Essential Beauty about her new brand, The Glow Box Company
What inspired you to start your own beauty box company?
Initially I wanted to create a way of our regular clients from Essential Beauty to be able to continue their professional facial treatments at home, there was nothing available like this with such premium professional grade skincare products.
Once you developed the idea for The Glow Box, what came next?
There was such a quick turnaround from the moment of having the idea of The Glow Box Company to the launch. I would actually say it was all completed in under 48 hours! Branding, stationary, website the lot! I am grateful to already have an audience with the same interest and that I can share this new venture to. I have also continued to try broadening our reach with many Glow Boxes being purchased from outside of our local area which is so lovely.
What do you think it takes for a beauty brand to get noticed these days?
What sets The Glow Box apart from the rest?
The Glow Box Company is different because we take skincare seriously, we are qualified skincare professionals who treat hundreds of clients a year with their skincare concerns. Every individual skincare product that is included within each edit has been specifically chosen by myself to work synergistically together ensuring the best at home results for your skin. Additionally, if you are sending a Glow Box as a gift each box is lovingly hand packaged by us ensuring that it makes receiving a Glow Box a luxurious experience.
How do you decide what beauty products goes into each box edit?
We have our permanent edit’s where the setup remains very much the same but the products may vary month to month so that our customers can try new product ranges and we also have our limited edition edit which is influenced by any key events, for example we have had valentines day ‘Self Love’ boxes, ‘The Mothers Day Box’ and we have just launched a chocolate ‘easter’ themed ‘pedi in a box’.
Have you had a lot of support from your Essential beauty clients?
Yes! So much so. As I said previously, when I first had the idea of the Glow Box Company I initially mainly had our salon clients in mind and they’ve supported us by purchasing boxes not only for themselves but also for loved ones as gifts. It is so heartwarming writing the personalised notecards to our clients friends and family who they have purchased boxes for that live a far especially under the current circumstances.
What are the next step for The Glow Box company? Will you continue with
the brand once salons are allowed to reopen?
Absolutely we are currently working on the strategy for The Glow Box Company, I believe there is definitely a place for it even when salons are allowed to reopen and in-salon facial treatments can recommence. It is the gift element that really is so lovely.
What are you top 3 favourite products that have been included in the
boxes so far?
This is such a hard question as genuinely every product I include in one of our Glow Boxes I have tried and loved myself if not use it everyday in my own personal skincare routines! I would have to say… ELEMIS Pro Collagen Cleansing Balm it is just a ‘spa in a jar’ so luxurious, beautiful skincare product. Our medical-grade ALUMIERMD Enzymatic Peel – this is the closest treatment you can get to a professional peel at home so it has been an absolute go-to product throughout these periods of temporary salon closure. Thirdly… it has got to be our self-heating eye masks. These are also a firm favourite with our customers with many re-purchasing boxes of these alone. These are in there as one of my favourites because as many of us are, I have been spending an awful lot more time on computer devices and my eyes really do suffer. The self heating eye masks give you 25 minutes of absolute bliss, melting away stress, tension, headaches and eye strain, calming and reseting an overactive mind.
What is one thing that you want your customers who purchase your Glow Box to know about the brand?
We are skincare professionals. So we really hope you enjoy your moment of self-care and enjoy your pamper at home, additionally if you do need professional skincare advice with regards to your daily skincare schedule that is what we are here for and we would absolutely love to help you with this.
You can follow The Glow Box Company on Instagram here and also on Facebook here and you can order your Glow Box letterbox delivery here.
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