Hendrick’s Gin reimagines beacons of the British coastline – landmark lighthouses – as it celebrates the launch of its magically sea-inspired, limited-release Hendrick’s Neptunia Gin
- Three iconic UK lighthouses have been transformed with curiously delightful artistic projections, shining a light on East Sussex, The Wirral, and the home of Hendrick’s Gin, Girvan on the Scottish Ayrshire coast
- The projections, imagined by British contemporary artist Claire Luxton, invite the curious to seek out the unusual and refresh themselves with the beauty of UK coastlines
The newly launched Hendrick’s Neptunia Gin, the latest creation from Master Distiller Ms. Lesley Gracie’s Cabinet of Curiosities, enchantingly bottles the magic of the sea. Captivated while on her dog walks by the magical melody of the waves lapping the Scottish coastline, Ms. Gracie wanted to bottle this freeing feeling. To celebrate capturing the essence of the rugged Ayrshire shores of Scotland, the unusualists at the Hendrick’s Gin brand have adorned three iconic saviours of the coastline – landmark lighthouses – with stunning, artistic projected transformations.
The Hendrick’s Neptunia Lighthouses at Belle Tout in East Sussex, Bidston Lighthouse on The Wirral, and Girvan – home of the majestic Hendrick’s Gin Palace – in Scotland, have been transformed by the wonderfully creative mind of contemporary British artist, Claire Luxton, who has been inspired by the peculiar history and landscape of each lighthouse and its local area, as well as the natural world around us.
Commenting on her amazing creations, Claire Luxton said: “My practice has always had a deep connection to the ocean and nature, with its mystery something I have always been intrigued by. Living in East Sussex, it’s a joy to find such beauty in the raw, unfiltered shorelines that fill me with inspiration. Working on this project with Hendrick’s Gin was such a special experience and felt really meaningful to bring home how much we take our coastline for granted.”
The breath-taking artworks include a mirage of stunning physical and digital creatives, bringing together a kaleidoscope of colour, transitions and charming vignettes:
Belle Tout in East Sussex, ‘The Siren’: Built in 1832 upon the beautifully rustic ‘Beachy Head’, Belle Tout can be seen for miles out to sea and was a pivotal saviour of seafarers up until the early 1900s. Taking inspiration from its rich, Saxon history from shipwrecks to smugglers and its French origins meaning ‘beautiful headland’, Belle Tout has been reimagined as ‘The Siren’. Watch as the glorious blue butterflies carry away their gin treasure, with a magical seagull and starfish basking in the oceanic delight.
James Keen, Senior Brand Manager at William Grant & Sons UK, comments: “At Hendrick’s Gin, we aim to inspire the curious to seek out the unconventional – and what better way to celebrate the launch of Hendrick’s Neptunia Gin and the beauty of our coastlines that inspired the delicious liquid, than with stunning, intriguing art installations across the UK’s iconic lighthouses.”
All the Hendrick’s Neptunia Lighthouse installations will be live throughout the month of April, and the curious can seek out the outlandish experience from 7pm onwards at the following locations, but please visit graciously:
- The Siren at Belle Tout Lighthouse – Beachy Head Rd, Eastbourne, BN20 0AE
- The Haven at Girvan Harbour Lighthouse – Girvan Harbour, Girvan, KA26 9AJ
- The Shore at Bidston Lighthouse – Wilding Way, Birkenhead, Prenton CH43 7RA
In homage to our beautiful coasts, Hendrick’s Gin has partnered with Project Seagrass, dedicated to the conservation of seagrass ecosystems, supporting with seagrass meadow restoration projects close to Scotland’s Girvan Harbour Lighthouse and the Hendrick’s Gin Palace. For more information visit www.projectseagrass.org.
Hendrick’s Neptunia Gin, RRP £30, is available now in Waitrose stores, at Amazon and Clink*, and throughout all good bars this spring and summer.
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